With Fall Season premieres right around the corner for our client CBS Entertainment, we thought you could draw some inspiration from this fun show promotion!
Local CBS TV Philadelphia station The CW Philly 57 wanted to promote the new addition of Seinfeld to their show schedule. They had picked up Seinfeld to air in two time slots on weekdays, 7:30pm and 11:00pm.
To get the word out, Junior Mints with the CW Philly logo were handed out at various station events around town such as street festivals and movie screenings they were hosting. Mugs and Seinfeld hand fans were used in conjunction with a prize wheel. The environmentally responsible mugs are made in the USA from a high quality reusable/recyclable break resistant plastic, a safe offering for on-the-go promotions and good for any age. The multi-purpose hand fans will also be used during an outdoor concert series the station sponsors over the summer.
Word on the street was that the Seinfeld promotion was a big hit! To brainstorm creative ideas for your next campaign, give us a shout.
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